Monday, October 22, 2007

Advertising 101: lesson 2.

In this part of the course you are required to test your skills in product profiling by writing a short essay on the advertisement for the renault traffic.

In your essay, describe the intended audience for the product (e.g. furniture logistics for church personnel, the ubiquitous transport of bikini-clad ladies), and how the advertisement manages to bring out the positive properties of the product for these groups. As a side question, discuss what the makers wanted to convey about the product with the scene at 0:20.

Bonus points are given for anyone who can find even a remote reason why this advertisement could have actually helped selling the product.

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