Broken gadgets

Found in the wired blog: The Not in My Cart website with a list of all recent recalls.

My favorite, a recall on a model rocket (emphasis mine):

The model rocket's side or engine retainer ring can separate and cause the rocket to fall without the nose cone separating and the parachute deploying, posing a risk of an impact injury to nearby consumers.

What if the people standing nearby weren't consumers, but people following the autarkia philosophy? Won't they get hurt? Or doesn't the model rocket firm care about them getting hurt. What about young kids and babies? Are they already consumers?